Radioplayer

This week I'm talking about an event which I think should have received significantly more trade coverage because it has real significance on how a highly fragmented media market place can improve audience experience and enhance user experience. I’m referring to Radioplayer’s early snapshot figures which show that a healthy 5.7 million unique users were generated over a four week period producing 22.5 million listening sessions.

Radioplayer, the online listening partnership between the BBC and commercial radio, has achieved instant impact since its launch only eight weeks ago. Its success lies in its ability to offer a simple, consistent way for users to access UK radio stations of all shapes and sizes and make online listening more enjoyable. For example, if you want to listen to live coverage of a football match you can search for it using Radioplayer’s search engine. Or you can access local stations by entering your postcode. This is great for advertisers this giving them the opportunity to serve locally relevant ads at the same time.

My personal experience is that it’s a bit like Spotify where I search for music which might not be part of my usual listening repertoire because it’s easy to choose and one musical experience leads to another, meaning sessions are longer.

Radioplayer is to be congratulated for making the multi-faceted world of radio accessible in one place and improving the experience through digital technology.

Ian Prager
Planning Director