It’s an ill wind …
The news that the Greek parliament has voted for the austerity cuts has just hit my screen. The Euro will live to fight another day, but as is obvious from the UK high street it’s not just Greece that is suffering. And the UK media market this summer is no different. We are seeing the equivalent of high street sales on media space, with media being offered at literally less than half usual prices.
Most of our clients have taken up the opportunity to invest in TV at half price. Much of that availability is now gone, having been snapped up. But other media owners are now offering similar deals. Incremental insert spend is particularly keenly priced - call John Willacy on 020-7307 6139 and discover just how cheap it could be.
Mike Colling, Managing Director
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