Charity Begins Out of Home!

It’s broadly agreed that the past few years have seen a downturn in revenue for most media channels but one medium that seems to be bucking the trend is outdoor. In the words of Mike Baker, the CEO of Outdoor Media Centre, “Despite the economic gloom, we have ended the year with some momentum, and seven out of the last eight quarters have shown growth, this past quarter is very close to being the biggest outdoor quarter ever.” And outdoor advertising opportunities will continue to increase as the digital avenues continue to grow.

The increase in outdoor advertising has meant extensive opportunities for some or our clients. Charities are a case in point. Outdoor advertising can be really successful for fundraising organisations because, as a text advert, it at allows the main point to get across easily and effectively. Furthermore, the adverts are contextual and can reach the target audience successfully.

Waitrose provide one such example with advertising positions located outside their stores in various sizes throughout the UK. The Waitrose audience is an upmarket and affluent group with an AB Index of 203 along with an Index Family Income £50k+ of 220. Waitrose customers are also 21% more likely to be motivated by advertising to donate to charity in comparison with other supermarket shoppers. Charities that have used positions at Waitrose include our own client Oxfam and Poppy Appeal.


*Source: TGI









If you’d like further information on how outdoor advertising migt help your business, why not give us a call on 020-7307 6100.

Liam Sharkey
Media Planner Buyer