Attending Thinkbox’s recent Tellyporting seminar reinforced why media is such a fun place to work in. It gave a great opportunity to navel gaze on how technically savvy but not geeky families will interact with TV both as a piece of technology and entertainment device over the next three years.
Three years in technology development terms is about as long as the Palaeozoic era. The view amongst the experts was rather comforting. It goes some way like this.
Enjoying TV programmes with other people will still be by far the preferred way to interact with television. Social media has a role to play by extending the number of people you can share the viewing experience with. People will remain proud of their television sets and will want them to be the focus of home entertainment. After all they bring cinema to their homes. They will love the way they can access VOD on their TV rather than lap top. In fact the role of online will be a way of augmenting TV pleasure by enhancing programme content rather than a distraction.
And broadcasters will take advantage of this development. Mobile will have a support role rather than be a challenge to the TV set. In other words, a continuation of the move towards integration of technologically rather than fragmentation.
In other words basically Jim, its television as we know it.
Ian Prager
Planning Director
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment