December 25th used to be TV day where the Christmas double issues of Radio and TV Times had been studied enthusiastically over the previous week to ensure family viewing schedules were agreed and World War 111 avoided.
This might be looking at the bygone media world with snow tinted glasses but whilst families haven’t changed that much, media has. Multimedia tasking rules the day. Charades with the Great Escape in the background has been replaced by playing Mario Brothers on the DS. Texting mates to check out each others pressies while watching Dr Who or e-mailing friends and family from a mobile phone in between the turkey and Christmas pudding seems to be the norm for many people.
And those shrewd purchasers amongst us will be checking out the January sales online.
Technology hasn’t detracted anything from the Big Day. It just makes it like any other day but more so.
If this is Christmas Present then Christmas Future should be something else!
Have a good one …
Ian Prager, Planning Director
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