There are seminal moments in the development of any new medium and I think I have just been part of one.
Check out http://uksnow.benmarsh.co.uk/ or see #uksnowmap 2.0 on Twitter.
It’s a Google map of the UK, but with tweet comments on snow fall and uploaded mobile phone photos of the snow where the users are.
Never mind weather reports and AA snap shots, this is real-time real-location weather reporting.
This is a great example of consumers congregating around a brand new but really relevant and useful application.
The first brand to harness this level of local engagement will do so well. I want it to be one of ours!
Mike Colling, Managing Director
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