This weekend’s TV viewing figures are really quite remarkable. Friday night’s BBC1 peak audience to the Danny Boyle show of 26.9 million viewers has been well documented, as has the 82% share of audience.
These figures are comparable to Sunday night at the London Palladium figures back in the day, when a single show could capture the attention of a nation.
Friday shows that with enough creativity that feat can still be replicated. Interesting food for thought for an investment case for content?
What is possibly more interesting is that BBC1 sustained an Olympic audience across the weekend. Not at an 80% share, but across Saturday and Sunday evenings approaching a 40% share, more than double their previous week’s total audience share of 19%.
Total viewing is up a little, but not a lot; most of these viewers have been stolen from other channels, not other places. And most of the theft seems to have been from other “terrestrial” channels not from the long, long tail of multichannel TV.
That tells us one of two things. Either that the satellite audience is so engaged with its 115th repeat of Friends that they refuse to give it up, even for Rebecca Adlington, or that they are so non-engaged with their televisions that it matters not what channel they are tuned to.
Given the response rates we see from our long tail I wonder which of these scenarios might be true?
Mike Colling
Managing Director
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment