Commercial radio’s impressive Q2 performance just shows what hard work and innovation can achieve. Quality content that’s accessible across multi platforms is starting to pay dividends for commercial radio. As a result, it is continuing to grow its audience, its listening hours and its market share.
Listening hours at Absolute Radio Network have jumped from 17.6 million per week, to a massive 24 million! With their combined audience creeping towards the 3 million mark it is cause for celebration indeed.
And over at Magic 105.4 they will no doubt be celebrating taking the title of London's biggest commercial station, in terms of hours and reach.
One statistic that has caught my eye is that stations who podcast their shows are also reporting success stories. In particular, Absolute Radio's Frank Skinner Show posted record figures of 5 million downloads in the first six months of the year, and a million downloads in June alone, which for a station with 1.6 million listeners at the latest count is a phenomenal number!
Unusually for a media agency that specialises in direct response we really like radio as a medium. We totally buy into the increased brand browsing argument and for our charity clients, follow-up calls to an SMS brings in quality donors. So it’s great to see the industry experiencing another great set of results.
Ian Prager
Planning Director
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