We are shortlisted for the DMA awards

We have just had the call: We have been shortlisted for three DMA awards.

Eight short words on a screen that as I write them convey none of the passion this event engenders.

Let me try to explain in a paragraph or two.

We strive every day to deliver on our brand-promise to clients: creating new value for them. We take fierce pride in this, and the results we generate.

Then once a year we take the best of our work and try to explain that year's work in three sides of A4.

Some 160 of our peers come together in a rigorous three-day process to ask: does our work have an insightful and coherent strategy; have we been creative rather than derivative in our execution of that strategy; and have we generated outstanding results?

At the end of that three days of debate, considering 600 or so entries from more than 100 agencies, the short list emerges from the conclave like white smoke from the Vatican.

And this year we have been shortlisted for three awards - for work we have done for the RSPCA and for Which?

And the thing I am most proud of? In the category that really matters to us, the “best results of the year” category, which is the closest thing to our brand, our entries are two of the three finalists.

So now we have to wait until December 9th to learn if we have won bronze, silver or gold. I will blog again on this subject on December 10th. It may not be quite so coherent though!

Mike Colling, Managing Director