First week of July is a busy one at MC&C.....

The first week of July has been a busy one for us at MC&C.  We won a new bingo client, Bingoport.co.uk and we launched an integrated campaign for them at the start of the week across TV and digital.  With MC&C's experience in this sector, and the fact that players can win a free car, it is no suprise that Bingoport.co.uk is seeing over 15 times as much activity compared to June.
You can watch the new ad here

Emmie Faust, Business Director, at MC&C said “Its really exciting for us to be working with one of the leading bingo affiliates.  Given the competition in this sector, its not often that affiliates advertise on TV, but we’re confident that we can achieve some fantastic results for Bingoport and their partners, given our expertise in this area and their offering.”  We even got a mention in EGR magazine which you can read here.

On the subject of bingo we've been doing great things for another client Smoochbingo.co.uk and they have been busy shouting about it (which is always nice!), in just a month they are already seeing a 140% increase in registrations to their site, you can read more about it here on the press release Smoochbingo.co.uk signs deal with MC&C.

We've also started working with World Society for the Protection of Animals (WSPA) at the beginning of this month, with a TV and digital campaign, but soon to launch across multiple other channels.  As I am sure many of you will know MC&C are very strong in the charitable sector and its great to work charities that the team has a real belief in.  We had fantastic feedback from the WSPA after the pitch, and we're very much looking forward to a long relationship with them.

Samanta Eaves, WSPA UK Acquisition Manager, said, "I’m very much looking forward to working with MC&C. Their pitch demonstrated a thorough understanding of where WSPA is as an organisation and how we need to maximise engagement with both financial supporters and campaigners through the right channels. MC&C's years of expertise was evident and with a strong account team, I’m confident that we’ll deliver successful recruitment campaigns."
And it looks like the sun is here to stay for a while so all in all a great start to July!