Who wants some TLC?....Not me!

Last night [Tuesday, April 30^th 2013] Discovery Network International launched the brand new channel TLC in the UK and Ireland.

Billed as a female version of ‘Dave’ the channels flags-ship shows include - HereComes Honey Boo Boo (an off-the-wall reality show depicting the life of a seven year old beauty pageant contestant and her entourage family, made famous by the delightful ‘Toddlers & Tiaras’ series). A documentary that follows a woman who is addicted to eating cat hair! ‘Swinger Wives’ (speaks for itself) and a smattering of other UK commissions: Holly Valance’s ‘Ultimate Shopper’, Dawn O’Porter’s ‘Undercover Mums’ and Lisa Snowdon’s ‘Your Style in His Hands’.

Whilst the brow of these shows may be lower than the Mariana trench, there is clearly still a huge appetite for ‘women’s content’ and in a declining market (with magazines such as More coming off the shelves after 25 years, due to faltering sales) the channel does opens up new avenues for advertisers trying to reach young women.

 
My personal feeling is that TLC is a lot like a junk food binge. You’ll crave it at times, you may enjoy the hit, but you know you have done something wrong and feel just a little bit guilty afterwards.